SWC Swiss Watch Company

Privacy Policy

Effective Date: July 17, 2026  ยท  Last Updated: July 17, 2026

Swiss Watch Company (“Swiss Watch Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it through this Privacy Policy. By accessing or using this website, you acknowledge that you have read and understood this Privacy Policy, and you agree to be bound by it and by our Terms of Use. If you do not agree, please do not use the site.

01 Information We Collect

Information you provide to us. We may collect personal information you voluntarily provide when you:

  • Fill out a contact or inquiry form
  • Request a quote to sell or trade a watch, jewelry, or gold item
  • Sign up for deal alerts, newsletters, or promotions
  • Call, text, or email us
  • Request corporate or bulk sales information
  • Communicate with us in any other way

This may include your name, email address, phone number, mailing address, and any details you share about items you wish to buy, sell, or have serviced.

Information collected automatically. When you visit the site, we and our service providers may automatically collect:

  • IP address and approximate location
  • Browser type and version
  • Device type and operating system
  • Pages visited, time spent, and referring/exit pages
  • Date and time of visit

Cookies and tracking technologies. We use cookies, web beacons, and similar technologies (including tools such as Google Tag Manager) to operate the site, analyze usage, and improve your experience. You can control cookies through your browser settings; disabling them may limit some site functionality.

02 How We Use Your Information

  • Respond to inquiries, quote requests, and appraisal or trade-in requests
  • Provide customer service, including watch repair and service scheduling
  • Process transactions, including purchases, sales, and corporate orders
  • Send deal alerts, newsletters, and marketing communications (with the option to opt out)
  • Improve, secure, and maintain the site
  • Comply with legal, regulatory, and law enforcement requirements, including those applicable to the purchase and sale of watches, jewelry, and precious metals
  • Prevent fraud and verify authenticity and provenance of items offered for sale or trade

03 How We Share Your Information

We do not sell your personal information. We may share it with:

  • Service providers performing services on our behalf (hosting, email delivery, payment processing, analytics)
  • Payment processors and financial institutions to process credit card, Zelle, or bank wire transactions
  • Gemological and authentication organizations (such as IGI or GIA) where relevant to grading, authentication, or certification
  • Law enforcement or regulatory authorities where required by law, including regulations governing secondhand jewelry and precious metals
  • Professional advisors, such as attorneys or accountants, as needed
  • A successor entity in the event of a merger, acquisition, or sale of business assets

04 Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, including to comply with legal, accounting, or reporting obligations related to the purchase and sale of watches, jewelry, and precious metals.

05 Your Choices

  • Marketing communications: Opt out of deal alerts or promotional emails at any time using the unsubscribe link in our emails, or by contacting us directly.
  • Cookies: Adjust your browser settings to refuse cookies, though this may affect site functionality.
  • Access and correction: Contact us to request access to, correction of, or deletion of your personal information, subject to any legal record-keeping requirements applicable to our business.

06 Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

08 Children’s Privacy

The site is not directed to individuals under the age of 18, and we do not knowingly collect personal information from children.

09 Acceptance of Terms

Your use of the site constitutes your acceptance of this Privacy Policy and our Terms of Use. If you do not agree, you must discontinue use of the site immediately. Continued use of the site following any changes to this Privacy Policy constitutes your acceptance of those changes.

10 Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by a revised “Last Updated” date and will be effective as soon as it is accessible. We encourage you to review this Privacy Policy periodically.

11 Contact Us

If you have questions or concerns about this Privacy Policy, please contact us:

Swiss Watch Company
P.O. Box 270505
Houston, Texas 77277

Phone: (713) 877-8727
Email: Contact form